What to Say in a Follow Up Email
Ah, email.
Whether yous love it or hate it (just kidding, yous probably hate it), it's a necessary evil – especially in the world of sales.
But sometimes, sending the right email can exist a struggle. What do you say? And more chiefly, how do you say it?
Crafting the perfect email tin can brand or pause your sales targets and your relationships with prospects. No force per unit area! 😅
But don't fright, yous've come to the correct identify.
Nosotros've put together some excellent email templates for yous to use for your follow upward! And to brand information technology even better, we've categorized the email templates by dissimilar scenarios yous face up on a daily basis equally a salesperson. 👍
So, read on to find the correct template for your adjacent message, and sentinel those deals come rolling in.
Scenario 1 – They opened your initial email, but didn't answer
State of affairs
Let'southward say you sent a fantastic electronic mail to a lead – because of course yous did – and they opened it, just so decided to not reply. ☹️
It tin be frustrating to feel ignored, but stay positive!
Perhaps they forgot to respond or the e-mail got lost in the shuffle…or maybe they only aren't interested or your e-mail went to the incorrect person in the company. Until you know for sure, it'southward always best to politely follow up.
No worries, utilize this e-mail template to follow upward and try to get a response from them.
Elements of the message
Be sure to include:
- A reminder well-nigh the last electronic mail sent to remind them nigh the purpose of you reaching out
- A polite request for a quick call to approximate interest and better understand their hurting points
- A request to speak to the right person in case the person you're emailing ends up not beingness the appropriate person to talk to
Email template
Subject field: Checking in re: [quick phrase that covers what your terminal electronic mail was about]
Hi [Kickoff proper name],
I'm writing to follow up on my email regarding [what your last email was nigh].
I didn't hear dorsum from anyone on your team. If information technology makes sense to talk farther, let me know how your calendar looks for the side by side few weeks for a five-10 infinitesimal call.
If not, who is the appropriate person for me to speak to?
Thanks for your help. Looking forward to hearing from you lot!
Scenario two – You lot're referred to someone else within a visitor
Situation
Let's say someone gets dorsum to y'all – possibly from using the template in the showtime category – and they give you the contact details of someone else in the visitor who would be amend suited to speak to.
Not bad! But at present what practice you lot say? 🤔
Elements of the message
Be sure to include:
- A connection dorsum to the initial person you reached out to
- A specific pain point for the company and how your product or service can assist them
- A request for a quick call to discuss your solution further 📞
E-mail template
Subject: Talked to [person who originally referred you]
Hello [First name],
I just talked to [person who originally referred yous], who referred me to you lot.
I reached out to [person who originally referred yous] because I noticed [pain point of the team and why it is painful].
[Quick description of your solution and how it solves the pain point].
Could we adjust for a quick v-10 minute call in the next week to explore [solution]?
Thank you and looking forward to hearing from you.
✨Tip: Be sure to CC the person you originally spoke to, and so that it doesn't look like a random common cold email and gives y'all more credibility going into the conversation.
Scenario 3 – Someone asked you to follow up later on
Situation
Let's say you spoke to a prospect, merely they said their company wasn't fix to buy and asked you to come back to them "in a couple months."
Thankfully, y'all can gear up a reminder in Salesflare then that you don't miss your follow-up email moment (and you lot'll have an automated timeline at your fingertips and then you don't forget what you talked about terminal fourth dimension). 🤯
So at present, the real question is, how are yous going to pull them back into the chat?
Elements of the message
Be certain to include:
- A reminder about what was discussed in your last chat
- An offer to help answer any lingering questions
- A asking to speak again nigh the solution
Email template
Subject: Set up to go on the chat?
Hi [First name],
The last time nosotros spoke, you asked that I become back in touch in [amount of time requested] regarding [topic covered last fourth dimension], and then I wanted to reach out and follow through on that.
Have you had the chance to expect over my proposal and call up about what we previously discussed?
I'd exist more than than happy to practice a quick recap of everything on the phone and to reply any pending questions you may have.
How does your calendar look this week for a chat?
Scenario four – Following up after an event
Situation
You met someone at an event, such equally a conference or networking session, or at an office you were visiting, and yous'd like to follow up with whatsoever concern you discussed. 🤝
As it's a mutual conversation, this should be a relatively easy response to receive – equally long as you're polite and get to the point of your message quickly.
Elements of the message
Be sure to include:
- How and where you met them, equally this helps remind them of how you know each other
- What was discussed, in order to demonstrate that you lot were interested in what they had to say and want to continue the chat
- How you'd like to motion forrad, as this is how you lot're able to keep the conversation going
E-mail template
Subject area line: Peachy meeting y'all at [event/location]
Hi [First proper name],
It was nice to run into you at [where y'all met them].
I loved hearing about [what was discussed].
I think it would be great to conversation further about [reason you're interested in speaking farther]. Do you take some time in the next few weeks? Let'southward [activity: see for coffee, have dejeuner, programme a meeting, etc.].
My schedule is wide open on [suggest a few days] if that works for you also?
Looking forward to discussing further!
Scenario v – After a call or meeting
Situation
You simply had a phone call or meeting with a potential customer – yay! 🎉
Only…now what?
Naturally, it's time to send a follow-upwards email.
Elements of the message
Be sure to include:
- A polite intro telling them how much yous enjoyed talking to them
- A reference back to the pain points they're facing
- More information on how your solution can assistance them (don't forget any attachments!)
- A reminder about any follow-up meetings or calls yous already fix upwardly
✨Tip: Exist sure to schedule a follow-up meeting or call while you're speaking to them the outset fourth dimension, so that you tin keep the conversation going.
E-mail template
Subject: Nice to meet you!
Howdy [Name],
Bully chatting with you earlier and learning more virtually you and your role at [company].
I now understand the issues you're encountering with [a pain point discussed in the meeting] and how information technology tin can make it harder to [whatever the pain signal prevents them from doing].
Every bit discussed, I've attached some more than information most our solution and how we tin can assistance you lot with [pain indicate] and solve [specific concern issue].
Please do permit me know if you have any questions and I'd be happy to chat once again. If not, I look forward to talking again on [predetermined meeting day/time].
Scenario half dozen – Afterward a trigger
State of affairs
Let's say yous discover on Salesflare that someone keeps visiting your website or a specific product page. 🧐
Possibly they're interested in what to offer, and just demand an extra push.
Note that this template can be adapted for merely well-nigh any trigger result – such as downloading a whitepaper from your website or a specific promotional email that is opened multiple times. 📬
Elements of the message
Be sure to include:
- The specific product or page so that you lot can speedily refresh their retentiveness of what was being viewed
- A direct proffer for a follow up call – requesting a low commitment call of 5-x minutes offers them a take chances to learn more and gives yous the chance to understand what they're looking for (and whether your product or service is correct for them)
Email template
Subject line: Demonstrated involvement in [Specific product or folio on your site]
Hullo [Beginning name],
I noticed that a few people from your squad were looking at our [Specific name of product/page] page this calendar week, which is virtually/covers/details [Depict the page and the function of the production].
Practise you lot accept 5-ten minutes to discuss what solutions you and your squad are exploring? If and so, how does your calendar await this week?
Take care!
Scenario 7 – Sending a cold email to a prospect
Situation
Equally I've mentioned in a previous blog, try to warm upward to contacting prospects directly earlier sending them an email.
Some suggestions for warming up to an electronic mail: commenting on something interesting they post on LinkedIn, retweeting something they've tweeted, etc.
Be certain to do this in a thoughtful and strategic manner. Just surely, as a salesperson, you already know this. 😉
You're trying to build a relationship with these companies, then approach it in the same style you would want to be approached — in a more than organic, thoughtful manner. 💛
Elements of the bulletin
Be certain to include:
- A very brief introduction of yourself and your company
- A to-the-point reason for reaching out and a clear purpose for your message
- A asking to talk further besides as a request to talk to one of their colleagues if they are not the right person to talk to
Electronic mail template
Subject: Happy to assistance out with [Solution]
How-do-you-do [Commencement proper noun],
My name is [Your name] and I'one thousand part of the business organization development efforts with [Your visitor]. [Quick one-to-two-sentence pitch that explains what your visitor does].
Based on your [Aqueduct: LinkedIn, Twitter, etc.] contour, you seem to be an appropriate person to connect with regarding [Solution].
I'd like to talk to someone from [Their company] who is responsible for [Department/role of people who would use your solution].
If y'all're who I should speak to nigh this, are you open to a 5-10 infinitesimal phone call this week, such as [suggest a few dates/times], to discuss the ways [Your solution] can specifically help your business?
If not you lot, could you please put me in touch with the right person?
Thanks and I wait frontward to hearing from you!
✨Tip: Add together a testimonial link to your signature, as it gives y'all more than credibility and social proof to those you email (and you lot can track whether or not they've clicked it!). It'due south also a good thought to add together a link to your LinkedIn profile so that they can hands answer the question, "Who is this person?"
Sending hundreds of emails can sometimes feel a bit daunting, just hopefully this guide can have a bit of the force per unit area off! 😁
Plus, many of your email processes can be automated – if you'd like to learn more than about following up with automation, cheque out this handy guide.
Happy emailing! 📧
Want to start using these templates?
Having templates is bang-up, but copy-pasting them from some cardinal file into your emails over and once more is less smashing.
That's why nosotros, at Salesflare (yup, this is our web log, and nosotros offer an piece of cake and automated CRM to SMBs selling B2B), have congenital a cool feature that allows you to:
- save these templates
- share them with your team
- and employ them directly from Gmail or from Salesflare's CRM itself
Inserting a template only takes a second!
Or, if you're finding yourself using these templates over and over once more to follow up with a list of people, you can have your automation even further and prepare up sequences of emails with Salesflare's email workflows.
Send automated and personalized e-mail sequences to prospects that continue sending until they reply (or click or open up your email) and look like you sent them yourself, manually. Here are some cold email workflows that become us great results.
Go authentic analytics on open rate, click rate, reply rate and more than. Set goals on workflows, automate the e-mail sequence and let the numbers calculate themselves!
You can even meet which emails work best and which ones don't reach your goals, so yous can become back and meliorate to go fifty-fifty better results.
The email automation in Salesflare is powerful. If you don't trust me, give information technology a endeavor yourself or watch some of our customers testify their email workflows first.
We hope yous liked this post. If yous did, spread the word!
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Source: https://blog.salesflare.com/follow-up-email-templates
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